HAWAII came to the i360 for the hula-themed launch of 2018’s Paddle Round the Pier.

With more than 50,000 revellers taking part in 2017, Paddle Round the Pier is Europe’s biggest charity beach festival and features some 200 exhibitors, water sports, live music and a host of other attractions.

Trustee Jon Orrell said: “It’s going to be so hard to improve on 2017’s paddle.

“We can’t make it much bigger, but we are going to make it different.”

Next year’s event will take place on July 7 and 8 and will feature an attempt to break the Guinness World Record for the most dogs on a paddleboard.

At the Brighton seafront attraction to receive their share of the £30,000 raised this year were members of the RNLI, The Wave Project and Brighton Surf Life Saving Club.

Since the inaugural event in 1996, Paddle Round the Pier has raised more than £300,000 – crucial for organisations such as the RNLI which rely on charitable donations.

The paddle is going green, with an emphasis on combating coastal pollution through fewer disposable items and reducing the number of easily discarded free giveaways.

Organisers and trustees are calling for volunteers to help with planning and the event itself.