SUSSEX attractions have reported an increase in popularity with the corporate market.

Branching Out Adventures in Halland, a tree-top adventure park, recorded an increase of 15 per cent in corporate team outings.

Hastings Adventure Golf had a 20 per cent rise with companies booking team building days.

Findings by Investors In People showed poor staff motivation was responsible for cutting UK productivity by close to half.

Team motivation and boosting team morale plays a key part in productivity with team building days or activities proven to help with this.

Jane Kilby, tourism officer at Wealden District Council, said: “It is great news to see businesses taking advantage of what’s on offer in the area.

“Sussex has many great outdoor activities perfectly suited to corporate activities and days out.”

Mark Oakden, of Branching Out Adventures, said getting outdoors is very important.

He said: “Irrespective of the weather, corporate teams who make the effort to get out amongst it all report feeling refreshed, a sense of achievement plus improved communication skills – particularly if they do the rope course blind fold.”

Chris Richards, MD at Hastings Adventure Golf, said: “When an office team comes to the course, they are looking for fun, combined with a bit of competition and, of course, a break away from the office – the fresh air and fish and chips by the seaside are an additional bonus.”

Kate Richards, also from Hastings Adventure Golf, said: “The main goal of team building should be to take staff away from the office, improve team work, communication and, most importantly, have fun.

“It doesn’t need to be sky diving – although outdoor activities are definitely best.

“An easy and accessible activity open to everyone is important.”