A BOSS has launched a campaign “You Can Care” to address the shortage of care workers.

Alison Scutt owns and runs the Lewes District and Uckfield office of at home care provider Home Instead Senior Care.

The campaign will be raising awareness, banishing pre-conceived ideas about what caring is all about, as well as informing people about just how rewarding working in care can be.

According to Skills For Care, the strategic body for workforce development in adult social care in England, there are approximately 90,000 vacancies in the social care sector at any given time.

Our ageing population has created a huge requirement for care services.

Alison says the national picture is reflected in the local area.

Home Instead, which specialises in care for older people in their own homes, is hoping to fill 25 new jobs in 2018 to keep pace with demand.

Alison said, “We want to show people the human stories, the fantastic relationships and the real side of caring, as it should be.

“Being a care giver can be a wonderfully rewarding career for compassionate people.

“The new You Can Care campaign will champion all the positive aspects of care.”

The hashtag #youcancare has been created to support the campaign.

As well as sharing positive stories, the company will also be offering tips, advice and support for the hundreds of people caring for family members in the local area.