WEALTHY internet star Alfie Deyes has posted an apology on his YouTube channel following the backlash he received for making “poverty a game”.

Alfie, who lives in Brighton, filmed himself carrying out a “fun challenge” to live on only £1 for a day – but it was met with widespread criticism online.

After reading negative comments, Alfie changed the video’s title from Living Off £1 For A Day to Spending £1 in 24 Hours before being taking it down altogether.

In his apology Alfie, 24, said: “I am fully here, taking the hit, saying of course I messed up really, really bad.

“I wanted this video to go out the same time as I took the other video down because I don’t want anybody to think I was trying to avoid the situation.

“This is a very, very big deal and I have made a massive mistake.”

Alfie explained he didn’t “think about charity” when making the video and is now in contact with Brighton charities supporting the homeless or those living below the poverty line as he intends to donate all revenue from the film.

The original video shows Alfie going about his normal business with the challenge of “living off” £1.

His girlfriend Zoella, 28, a fellow video blogger, is seen handing him the coin to start him off on his mission.

According to Alfie’s rules, he could only spend the money on food and drink for the day but could get around as petrol was “free”.

During the challenge, Alfie drove to the gym for a personal training session.

He filmed his frustrations when it came to not being able to buy his usual morning coffee or iced bottled water, having to settle for tap water instead.

He spent his budget on some pain-au-chocolats past their use-by date and a reduced-price, microwaveable macaroni cheese and tin of beans for his evening meal.

He also went shopping for clothes and other luxury items during the challenge which, he told viewers “didn’t count”.

Alfie, who shares his £1.7 million home with Zoella, sparked outrage on social media when he posted the video and was accused of making light of poverty.

One person on Twitter said: “This is many people’s reality, not entertainment.

“One year ago I didn’t have a job. Trust me, scraping pennies together for food is not a ‘fun internet challenge’.

In his apology Alfie also defends the YouTube community and urges people not to “categorise” because of the “stupid and super insensitive” video he uploaded.

He also thanked those who had taken the time to email or tweet him “constructively.”