MORE than 250 people attended a party on Brighton Palace Pier to celebrate a creative agency’s 25th anniversary.

Designate produces work for clients such as LV=, Brittany Ferries, Kuoni, Mark Warner, Columbus Direct and Priority Pass from its St Georges Place offices.

And over the course of its history it has also worked with British Airways, P&O Ferries and BUPA.

The pier party included unlimited fairground rides, food and drink, and a set from Welsh rappers Goldie Lookin’ Chain.

Designate also used the party to announce a partnership with Galvanise Brighton and Hove, a community-led campaign with local people working together to end rough sleeping, supported by the YMCA Downslink Group.

More than £3,300 was raised to kickstart Designate’s work with Galvanise through an auction at the event.

Designate founder Adam Hill said: “The city of Brighton is an integral part of our business, and we are honoured to be supporting such a worthy cause.”

The agency was started in 1993 by Adam with £300 and a second-hand mac.

Since than it has grown and developed dramatically.

Its office is home to 25 staff and it works with prestigious brands meaning that their work is showcased across the country on national TV, billboards, online, press and radio.

Adam said: “We’ve always liked taking risks as a business right from the early days.

And we like working in partnership with brands that take risks too.

“That way we get to develop powerful strategies and really standout creative work that builds brands, which we’ve done in spades over the last 25 years.”

The agency won an IPA Effectiveness Award for its work with LV= and won the Advertising Campaign of the Year award for Kuoni at the 2018 TMAs.

Adam said: “We love being in Brighton.

“It’s creative, inspiring, full of characters and a brilliant place to work.

“I first fell in love with the place when I fell asleep on a deckchair after a party and realized that the pattern matched my shirt.

“Designate are part of Brighton and I don’t want it to change.”