A NEW company has launched in Brighton with the aim of creating a smarter, more flexible approach to digital marketing.

Founder Warren Hill, 30, founded Dream Digital after five years in the digital marketing industry.

He worked with well-known clients including Mind Tools and Prontaprint. Hill’s agency.

Mr Hill said: “Brighton is unique as it has a huge community of highly skilled freelancers and I’m already working with many.

“We are all chasing the dream of living in Brighton but enjoying the financial benefits of London.

“I’ve learned a lot here about what freelancers want from their working lives.”

He says Dream Digital will be similar to a traditional digital agency, except that his on-demand freelancers won’t take up costly offices or monthly salaries.

Meanwhile, clients will pay a monthly retainer depending on the amount of days they need to help their business, while freelancers will get paid an hourly rate on each project.

“We will simply charge for our time, combined,”he said.

He believes his new model fits a more modern, enlightened workforce, taking full advantage of advances in technology which enable marketers to work effectively from their own space.

“I see Dream’s set up as a solution to help the freelancer community network and provide jobs for talented digital nomads,” he said.

“The digital economy is rapidly changing and this model helps freelancers work with ease and be part of a team without the stress of organising payments or costly, stressful travel.

“As a case in point, trains between Brighton and London are appalling and unpredictable.

“Remote working is not just the future but an answer to today’s problems.”

Dream Digital’s HQ is in Kensington Gardens, Brighton.

Freelancers will contribute to the business from locations as diverse as Croatia, Lithuania, and France.

But in spite of Dream’s freelancers working remotely, he aims to maintain a collaborative atmosphere.

He said: “Our freelancers are based all over the world but have in common their unique specialisms such as PPC, email automation and digital PR.

“But we’ll also be in touch very regularly and collaborate on projects when appropriate. From working in a successful tech company, I watched how large teams collaboratively worked on projects.”