KEEN shoppers are in for a treat at the opening of a new H&M store in Eastbourne next Friday.

The fashion chain is coming to the town’s Arndale Shopping Centre and the doors will open at 11am on September 28.

The first 200 lucky customers in the queue that morning will receive an exclusive goodie bag.

All those who join the queue before 11am will receive a 25 per cent discount wristband to redeem against their entire purchase that day.

Customers will be welcome to check out the clothes while enjoying music played by an in-store DJ.

Toni Galli, H&M’s country manager for UK and Ireland, said: “We are delighted to be opening a brand new store at the Arndale Shopping Centre, Eastbourne this September.

“Providing our customers with the best shopping experience possible is always our goal and we are confident that our new Eastbourne store will offer exactly this.”

Covering a floor space of more than 1,892 square metres, the store will be based over two floors.

The H&M brand is focused on sustainable and quality fashion at affordable prices.

It now has 264 stores in the UK and Ireland.