ASDA staff in Brighton Marina are backing Breast Cancer Care and Breast Cancer Now as part of the retailer’s Tickled Pink campaign.

Fundraising will take place in the store throughout Breast Cancer Awareness Month.

A spokesperson for Asda Brighton Marina said: “This year, colleagues in Brighton Marina will be ‘in the pink’ throughout Breast Cancer Awareness Month to raise awareness of breast cancer, and the fundraising activities taking place instore and in the local community.

“From a pink non-uniform day, cake sales to a tombola colleagues will be busy raising funds for the charities supported through Tickled Pink to ensure that care and advise is available for anyone facing a breast cancer diagnosis.

“At Asda Brighton Marina, we will be proud to be pink.”