When is Brighton's Christmas lights switch-on?

More than 500 Brighton businesses have collectively paid £75,000 to ensure the East Street event is “bigger, better and more festive than ever” as Christmas draws ever closer and excitement builds across the city.

It will be hosted by presenters from local radio station Capital Brighton between 4.30pm to 6.30pm.

Boss of Brilliant Brighton, Gavin Stewart, said: “The Ding Dong lights are coming back due to popular demand. We are sure everyone will thoroughly enjoy it

“On the night itself there’s going to be a free prize giveaway from businesses in the city centre.”

Organisers have said some of Brighton’s best acts are set to perform, although no one is yet confirmed.

It also hasn’t yet been confirmed who will perform the big switch-on.

Mr Stewart added: “We have been planning this since May, organising together with our sponsors to make sure we can put on this great community event.

“We’re really excited to be putting on the Christmas lights again this year and we’re hoping for a great Christmas.”

Last year, Gogglebox stars Chris Butland-Steed and Stephen Webb led the countdown and switch on of the lights.

In 2016, the honour was given to the comedian Steve Coogan, best known for portraying Alan Partridge.

This year’s event is in association with Capital Brighton and sponsored by Legal and General, whose headquarters are in the city and are one of Brighton and Hove’s biggest employers.

The organisers have also announced a Brilliant Brighton Late Night Christmas shopping event for December 13.

Independent stores in Bond Street, Gardner Street, Kensington Gardens, Market Street and Meeting House Lane will be staying open late offering discounts so it is a perfect opportunity for bargain hunters.

High street names in East Street, North Street and Western Road will be extending their hours to “help you find the perfect presents for your loved ones”.

Event goers will also be treated to games, a choir, and other festive entertainment.

For those looking to get their shopping out the way sooner rather than later, shops in the city’s centre will also be open until 8pm on November 29 for late-night Christmas shopping.

Shoppers are advised to get their present buying in earlier rather than leaving it until the last minute.

More information about the lights switch-on will be available nearer the time at brilliantbrighton.com.