Albion fans donated more than £35,000 to the club’s official charity at the home game with Wolverhampton Wanderers.

Volunteers from Albion In The Community were out in force before and after the Premier League game at the Amex, collecting donations from supporters.

Fans had been encouraged to take a £1 donation for the charity to the game, with AITC’s official ambassador Maty Ryan and club captain Bruno among those who urged Seagulls supporters to show their support for the charity.

The response from supporters resulted in AITC more than doubling the amount it raised at its designated Albion home game last season.

The charity received a record amount for a bucket collection at the Amex Stadium and also benefited from a silent auction in the stadium’s lounges, sales of the matchday lottery, and bottle raffles in each of the club’s restaurants.

Shirts worn by the team during the 1-0 win will also be auctioned in aid of AITC, meaning the overall total will increase further still.

Matt Dorn, the charity’s chief executive, said: “We were absolutely overwhelmed by the response from the club’s supporters at the game, which clearly shows the pride our fans have in the work that we do.

“To raise so much at a single game was way beyond our expectations and this money will now make a genuine and significant impact on our sessions and, more importantly, the people we work with.

“A massive thank you to everyone who donated – including a number of representatives and supporters of Wolverhampton Wanderers who also gave generously to our collection.

“Each year we work with around 40,000 people and this would not be possible without the support we receive from Albion fans.”

Each season the club designates a game to celebrate the work done by AITC and to raise awareness and funds for the charity.

As part of this year’s

celebration, a number of AITC’s regular participants were guests at the game, including ten who acted as flag bearers and

welcomed the teams on to the pitch.