THE city council is set to end its litter enforcement contract with controversial company 3GS.

The contract is due to end in February, and both the company and council have agreed not to renew the deal.

Instead the council will look to employ enforcement staff directly.

And the council says it could mean lower fines for littering.

A decision is due to be made next week.

Contractor 3GS had faced public criticism until it was taken over seven months ago by London-based law enforcement company the Red Snapper Group, which carried out a "root and branch"review of the service.

Councillor Gill Mitchell said: “We’ve been thinking for some time of bringing the service in-house.

"Council officers carried out extensive research into the legal and financial implications and we believe it would be very beneficial to the council, our residents, business and tourists to completely run the service ourselves, tailored to the city’s needs.

“It will mean we can target the enforcement of litter, including dog fouling, fly-tipping, cigarette butts and chewing gum, much better and have more control over the way the service and staff operate and behave.”

She added: “RSG has done an incredible job of making 3GS a much more professional operation, but renewing the contract isn’t something the council or RSG want to do.”

At present, money made from the fines is divided between RSG and the council.

The council says it uses the income to tackle the city’s litter problem in other ways, including providing additional bins and environmental education for schools.

However, RSG runs its services by keeping all the money collected on fines.

Managing director Martin Jerrold said: “We acquired 3GS in April of this year.

"We have completed a root and branch review of the service structure and have concluded there are inherent contradictions built into many of the legacy contracts.

“All new contracts we are entering into guarantees cost neutrality whilst providing a high quality, low quantity enforcement service.

"We believe it is not possible to supply a compassionate and proportionate enforcement service and provide and income to the customer.

"As a result no income is generated for the customer. 3GS loses money on the Brighton contract.”

If councillors on the environment, transport and sustainability committee agree next Thursday to bring the service in-house, the council says a "wide-ranging programme of public education, consultation and communication" will take place.

This will be to ensure residents, businesses and visitors are aware of their responsibilities regarding environmental enforcement and the implications of what may happen if they are found to be committing an offence, the council said.

Offences include fly-tipping, littering, fly-posting, uncontrolled distribution of leaflets, graffiti, overflowing trade waste containers and illegal disposal of commercial waste in residents’ communal bins.

Cllr Mitchell added: “This will be a new start for the council, its residents, business and tourists so far as environmental enforcement is concerned.

“We are committed to combating fly tipping and littering and ensuring the city remains attractive and enjoyable for all those living and working here, as well as those visiting the area.

“The council will take a fair and proportionate approach to issuing fines for environmental offences to ensure that those spoiling the environment for others are made accountable for their actions.

“Part of this is the issuing of fixed penalty notices which provide a quick, visible and effective way of dealing with low-level straightforward environmental crimes, and an alternative to prosecution.”

At present, a fine for littering is £75, but the council is looking at bringing in an early payment discount, reducing it to £55 if paid within 10 days.

The Government, which gave the responsibility of litter fines to local councils, suggests a standard fine of £100.

But there will be no early payment discount for other offences, including fly-tipping and disposing of commercial waste illegally, which are curently set at £300.

The council says it will still take a "zero tolerance" approach to such crimes.