A SMALL shop is one of 100 chosen to head a campaign focusing on independent retailers across the country.

Abode Living, a homes boutique in Kensington Gardens, Brighton, is featured in digital payment Visa’s festive campaign.

Visa is using billboards and social media advertising in the run-up to Christmas.

Abode Living provides a range of uniquely curated interior accessories and is renowned for its independent and distinctive style.

Phillippa Brereton, co-owner, said: “We absolutely love the atmosphere in Brighton. It is such a unique city in that it is so supportive of independent businesses, something which not only creates a strong business community but also a loyal supportive customer base.”

The festive campaign features shopkeepers who are the heroes of Britain’s high streets.

Eleven independent retailers from Southampton, Portsmouth and Brighton will feature on billboards in their local area and in social media advertising.

Research shows that four out of five shoppers would miss the high street if it was no longer there.

Adrian Farina, senior vice president of marketing for Europe at Visa, said: “High streets are a special place for communities to come together – especially at Christmas time.”