A SEASIDE resort is aiming to raise its profile.

Seaford Town Council wants to encourage more visitors in a bid to boost trade.

Mayor Linda Wallraven said: “This became a key strategy when the council learnt that many town centre businesses relied on visitors for survival.

“Keeping a vibrant town centre is a vital facility for the town which itself has many great assets.

“These include Sussex’s largest independent toy shop and an array of excellent cafes, including a Second World War themed retro cafe.”

The mayor welcomed Major General John Moore-Bick, High Sheriff of East Sussex, and wife Anne for a tour around Seaford.

Major General John Moore-Bick said: “What a wonderful day, thank you so much.

“The council showed us just why so many people who we meet are so enthusiastic about their town.”

Cllr Wallraven said: “This unique day saw an exciting opportunity to promote the cultural and economic wellbeing of the town.

“The council has been able gain plenty of publicity in a number of ways in the past 12 months.

“This includes encouraging two feature films to film in the town and gaining publicity in publications such as hotel brochures, local and national newspapers.”

As a special thank you the High Sheriff donated £50 to each of the mayor’s chosen charities.

This year the charities are Teddy Treats and Seaford Museum and Heritage Society.