A POP star has released a new music video, filmed on a famous pier on the south coast.

British singer Will Young has launched a new video for his latest single, My Love, which was filmed on and around Worthing Pier.

The Wokingham-born star was spotted filming in Sussex last month.

Eagle-eyed passers-by noticed the Evergreen singer on top of Worthing Pier wearing a red vest, surrounded by a film crew.

It has now been revealed that the filming was part of the My Love music video.

The song is the first single off Young’s new album, Lexicon, which is out now.

The video starts with the singer entering the stunning Pavilion at the end of the pier.

He proceeds to start dancing in the ballroom style setting, with other shots cutting away to show him on the promenade of the pier, clicking his fingers, and even skipping around the pebbles on the beach.

Will struts his stuff while people on the pier walk past him, with some even sneaking a quick glace at the singer busting a move.

He then goes into the pier’s arcade and tries his luck at the famous 2p machines, but it is not known if he wins big.

After dancing on the roof of the pavilion, in front of its recognisable clock, the video ends with Will walking away, a jig in his step, along Worthing beach.

At the time of filming, Phil Duckett, of the Worthing Pier Southern Pavilion, said Will was “a complete gentleman” and it had been a pleasure hosting him.

He said: “From the very beginning they had a great crew putting the video together.

“They were filming on various parts of the pier

“He seems like a genuine, nice guy, he was really approachable.

“He’d come in a couple of days before and was chatting to people for ages.

“It felt like you’d known him for years.

“We stayed past working hours to see them finish up because it was really exciting.

“He was taking lots of selfies with people on the pier and really had time for everyone.

“We were told that he loved the building and the buzz of the pier.”

Will Young’s new album, Lexicon, is out now.

Will brings his new tour to the Brighton Centre on Wednesday, October 9.