KATIE Price's new manager has branded the former glamour model "needy and vulnerable".

Rob Cooper also insisted that 41-year-old Katie, who is from Horsham, needed to stop calling every man "The One".

Speaking last October he told the Mirror Online: "She comes across as a little needy and vulnerable, which isn’t great for a brand that has been built on being brash and honest.

"The public no longer emotionally invest into her relationships and instead think 'how long will this one last?', which devalues any interviews, posed pictures or promotional opportunity she has."

The Argus:

Rob, who become Katie's manager this week, added: "If Kate was to compare the media deals from Alex Reid through to her most recent split with Kris Boyson she’ll notice a rapid decline in their value, it’s no longer front page news and it's expected rather than shocking."

Katie, who recently had a face lift, is currently engaged to toyboy Kris Boyson, 30.

>> SEE ALSO: 'Out-of-tune' Katie Price 'stumbles around and falls off bar stool' 

The pair announced their happy news on Loose Women.

The Argus: katie price 2.jpg

Katie unveiled Rob as her first "one to one" manager since she parted ways with Claire Powell, who oversees her ex-husband Peter Andre's career.

>> SEE ALSO: Katie Price 'made kids cry' with blood-soaked face and surgery scars

She wrote on Instagram: "The Queen is taking back her throne and taking no prisoners! NEVER UNDERESTIMATE THE PRICEY!"