A CONSERVATIVE candidate has dropped his election campaign slogan following complaints from residents. 

Councillor Joe Miller, the party's candidate for the Brighton Kemptown constituency, began his campaign with the slogan "Bornhere4here". 

But the decision was made to ditch the phrase after residents branded it "ridiculous", "offensive" and "the worst slogan in a long time".

Cllr Miller said: "In light of some adverse feedback comments about this campaign slogan, which was intended to simply inform people I was born here and if elected I would stand up for our area, we will be using #GoLocalVoteJoe and #MakeItMiller from here on in.

"We have listened to residents views and acted accordingly."

Some mocked the slogan online by comparing it to a famous The League of Gentleman sketch, which includes the line "this is a local shop, for local people".

Others complained it was exclusionary, stating "so many people who weren’t born here contribute so much to this country... I find the hashtag offensive".

The Kemptown Conservatives have been thanked for dropping the slogan. 

One Twitter user said: "So have we actually ditched the ridiculous catchphrase BornHere4Here? 

"If so, then that’s a positive step in listening to people’s concerns. 

"Maybe we can have proper conversations now about policies."

Cllr Miller is hoping to unseat Lloyd Russell-Moyle, who won the seat with about a 10,000 majority at the 2017 election. 

The former Cardinal Newman student and trainee lawyer became Brighton and Hove City Council’s youngest councillor aged 20.