A CAR crashed into a shop in Rottingdean today. 

The incident in Rottingdean High Street happened at about 10am and blocked the road both ways.

Police and fire crews were sent to the scene.

A spokesman for East Sussex Fire & Rescue Service said: "We were called at 10.34am to reports of an RTC on Rottingdean High Street.

"One car had hit a building.

"Crews from Rottingdean attended and carried out scene safety. The incident was handed over to Sussex Police.

"No persons were trapped."

A new road layout was recently introduced in the road.