MORRISONS says it is creating 4,000 net new jobs in its latest shake-up that could see 3,000 managers either leave the company or have their roles downgraded.

The supermarket chain said the aim of its decision was to “serve customers better” within its stores by changing the way they are staffed.

The plan will see managers who are retained “concentrate on helping frontline colleagues to do their job and run their stores”, the company said.

Morrisons said: “Many of the new jobs will be on Morrisons renowned Market Street counters where skilled butchers, bakers, fishmongers and other fresh food specialists serve customers.”

Its retail director, David Lepley, said: “Whilst there will be a short period of uncertainty for some managers affected by these proposals we will be supporting them through this process and there are jobs available for everybody who wants to continue to work at Morrisons.

“There will also be more roles with greater flexibility that are very attractive to colleagues with families.”