A CLOTHING shop specialising in fashion for any gender has launched a limited edition shirt for the NHS.

GFW Clothing in Portland Road, Hove, has produced an “NHS Heroes Shirt” in honour of frontline staff working to tackle coronavirus.

The company designs its shirts to fit different bodies regardless of their gender.

They have four body shape templates and seven or eight sizes per shape, which take into account physical variations.

Ten per cent of the money raised from each special edition shirt will go to NHS charities and the shop is also offering a 12 per cent discount for emergency service workers.

The Argus:

Owner Lisa Honan said: “These are really stressful times with all NHS staff working incredibly hard in difficult circumstances.

“The NHS isn’t a charity but these are difficult times and we have to do what we can to make sure services are delivered.

“As well as enabling people to show their appreciation by wearing a shirt, we wanted to give back in a practical way.

“All NHS staff including the admin staff, cleaners, doctors and nurses have been working hard in stressful conditions.

“We thank them for what they do and are pleased that they are getting the recognition from the public that they deserve.”

The summer shirt features a design showing healthcare workers wearing bright capes in a series of heroic poses, with hands on hips and fists in the air.

There are silhouette-style figures in scrubs and figures representing workers in non-clinical roles.

The Argus:

GFW Clothing, founded in 2016 by Lisa and Nel Margerison, aims to do away with gender-specific clothing.

Lisa said: “When we make shirts we design for body shape – we don’t have men’s and woman’s shirts.

“In Brighton that’s very important. There’s a big gay community and a big trans community.”

The company’s shop in Portland Road has been closed since lockdown in March.

The firm also has a substantial online business, which has helped it survive through what are disastrous times for the high street.

Lisa said: “There were three weeks in March where our orders just disappeared and we were very worried even before lockdown – then the shop closed.

“People have been staying in and wearing relaxed clothes, not putting a shirt on.

“But our online side of the business has slowly built back up as people seem to be hoping to get a new shirt to go out in at some point.”

• At The Argus, we are championing the work of traders during the coronavirus pandemic as part of our #BackingSussexBusiness campaign. We are always interested to hear how the community is coming together in this crisis. If you know of a local business battling to do all it can in these tough times and/or offering support to the local community, please get in touch at laurie.churchman@theargus.co.uk and rose.lock@theargus.co.uk.