A SOCIAL media sensation is launching a plant-based burger business after dropping 20kg by cutting down on meat and alcohol.

Youtube star Mikey Pearce achieved the incredible transformation in just a few short months, and now wants to help others do the same.

The 27-year-old from Brighton has announced he will be opening the Clean Kitchen Club burger delivery service on June 25 in his hometown.

The business is a joint venture with long-time friend Abe Garman, with the pair aiming to create a “healthy, guilt free burger that would not only taste delicious but also be good for the environment and not bad for you”.

The Argus:

And, though the company is launching in Brighton, Mikey has already set his eyes on UK domination saying he wants it to become the “fastest growing plant-based delivery-kitchen brand in the UK”.

He certainly has the platform to achieve this, taking to Instagram last night to tell his 166,000 followers of the planned opening date.

Mikey said: “We’re living in a new world and I don’t see things going back to normal for quite some time.

“I’ve wanted to launch this project with Abe for years and now is the perfect time.

“We have some incredible food designed by some equally amazing chefs on offer and can’t wait to see how people take to it.

“Our aim is to become the fastest growing plant-based delivery-kitchen brand in the UK.

The Argus:

“We’ve got our eyes on every major city in the country with Manchester, London and Edinburgh firmly locked in our sight for the first few openings.

“We don’t want to just be known for great food though. We want to have a positive impact on the communities around us.

“Abe and I are already looking at ways to ensure we make positive changes around us, including a Brighton beach clean day and supporting local charities.”

Clean Kitchen Club will have no venue for customers to visit, instead offering to deliver food to the doors of hungry punters.

Ahead of the launch, Mikey has also given fans a sneak peak at the venue’s menu.

Signature dishes include loaded fries, covered in Sriracha mayonnaise crushed peanuts, toasted sesame, crispy onions and melted vegan cheese, and the Cheat ‘N’ Clean, a burger containing two homemade plant-based patties, mushroom bacon, vegan cheese, vegan mayonnaise, ketchup, lettuce and tomatoes.

The Argus:

Head chef Andrew Peters, 36, said: “I’ve followed a plant-based diet for nearly a decade now and I’m proud to bring you this fantastic tasting menu.

“Everyone at Clean Kitchen Club believes that a plant-based diet is the future for humanity, animals and the environment.

“It’s amazing to work as part of a team that are so passionate about doing plant-based food properly.”