A SERIES of large signs have been painted on a promenade to stop a rising tide of rule-breaking cyclists in the area.

The “no cycling” signs have been put in place on Hove seafront.

This comes after a report from Brighton and Hove City Council’s seafront officers revealed they had spoken to 803 cyclists last year who were breaching the area’s ban on riding bikes.

This year the number of people caught flouting the rules is currently on track to top the 2019 figure, with 464 cyclists already having been warned by seafront officers.

So, the new signs have been put in place to remind cyclists to follow the rules.

The Argus:

Councillor Carmen Appich, chairwoman of the tourism, equalities, communities and culture committee, shared a picture over the weekend of dismounted cyclists next to one of the new signs.

She said the “new signs are working” and thanked riders for heeding the new new warnings.

Labour Councillor Chris Henry, who sits in the Westbourne ward which includes a stretch of Hove seafront, also shared images of the freshly-painted signs.

The Argus:

He said: “We listened, and now more ‘no cycling’ signs and graphics are being painted on to the promenade.

“Yes, there still needs to be better enforcement, but hopefully this will help and you feel you’re being listened to.”

On Friday, the council also announced plans for temporary cycle lane improvements along the A259 between the Palace Pier and the western boundary of the city.