LARGE new bins have been installed on a seafront to tackle the relentless tide of litter being left in the area.

This follows the greatest amount of rubbish ever recorded being dumped across Brighton and Hove’s beach and parks last week.

The new bins are part of the city council’s plans to combat “a daily tidal wave of tourists and locals descending on the city’s parks and beaches, some of whom are leaving their rubbish behind them rather than finding a bin or taking it home”.

The Argus:

The issue was exacerbated last week as 30C heat drew beach-goers from across the country.

The visitors left a disgraceful scene on Brighton beach with tents, pushchairs, laughing gas canisters and even a rented bike left strewn across the seafront.

Brighton and Hove City Council’s beach clean staff collected a record 11 tonnes of litter the following day, prompting the authority to announce new measures to cut down on the amount of waste dumped in the city.

The Argus:

These include providing additional bin collections along the seafront, having more collections in larger parks throughout the day and weekends and adding 30 more large bins in busy areas.

Enforcement officers will be patrolling the beach for an extra hour a day, until 8pm, and handing out £150 on the spot fines, with the council also employing extra staff to clear litter on the seafront and in parks.