BRIGHTON and Hove beer-lovers have shown their appreciation for key-workers’ incredible efforts during the coronavirus crisis the way they know best.

Customers at Brighton brewery Bison Beer have been pledging pints to NHS staff throughout lockdown, and now these hard-working individuals can take full advantage of this generosity by claiming a cold one.

Bison Beer co-founder Jack Cregan said: “In March we locked down our bars and moved to online ordering wondering whether we’d survive as a business.

“We thought it would be nice to offer customers the chance to buy the NHS a pint when they went to our website to buy some beer. The concept was simple, support us as small business and pay something extra should you be in a position to do so.”

More than 1,000 pints have since been pre-paid for, and await thirsty healthcare workers.

NHS staff can claim a ticket each, which can be exchanged for a Bison Beer See Side APA or an alcohol free alternative at the Bison Beer Beach Bar in Madeira Drive throughout this month. They will also be given a hand stamp, entitling them to a 20 per cent discount on food and drink.

Mr Cregan said: “The NHS continues to handle this hugely challenging time in such an impressive and selfless fashion and, with recent first-hand experience, we can safely say there are few that deserve free beer more.”