THE leader of the council says we all have a responsibly to keep our city tidy.

Phelim Mac Cafferty , Green leader of Brighton and Hove City Council, said: Everyone can play their part in keeping our city tidy, and a perfect time to get involved is during Keep Britain Tidy’s Great British September Clean.

“On top of doing our normal, everyday Cityclean refuse and recycling collections, we’ll be leading the way by carrying out four days and nights of cleaning in the city centre.

Read more: Keep Brighton & Hove Tidy campaign is launched

“But the council alone cannot keep the city tidy.

“For instance, we’re not responsible for removing graffiti from private property unless it’s offensive.

“This includes shop fronts and things like street furniture for broadband.

“That’s why I’m calling on everyone to take part whether you’re a business, resident, student or work for the council.”

There are already a number of residents, community group, the local Tourism Alliance and Surfers Against Sewage who have confirmed they will be organising cleaning activities in their neighbourhoods, on the beach or in the city centre.

The Argus:

Cllr Mac Cafferty added: “We all have a responsibility to keep our city tidy, especially as we take the important steps to recovery from the coronavirus pandemic.

“I want Brighton and Hove to be successful and confident, and cleaning up our city is an essential part of that.”

The campaign come as the nationwide Keep Britain Tidy kicks off its Great British September Clean.

It runs until September 27.

A spokesman said: “You can get involved and show support for our initiative.

“You can organise a private clean-up with up to five other family and friends.

“Or, you can pledge to do your own individual clean-up, you can give as little as 15 minutes to the campaign. If you’re in Wales or Scotland, please follow your Government’s guidance.”

Leading figures have backed the council’s new campaign. 

Anne Ackord, chairwoman of the Brighton and Hove Tourism Alliance and Brighton Palace Pier boss, said: “The alliance places the highest importance on keeping the city clean and providing a well presented, welcoming environment for those who live here and those who visit. As such our members will be actively engaged in making our city look as good as it should.”

Stuart Davies, from the local Surfers Against Sewage organisation, said: “Taking part in a beach or city clean is one of the most effective ways you can help prevent damage to our marine and urban environment from waste that ends up there. 

“It’s all of our responsibility to ensure our most natural precious assets are looked after. Some of us do more, and we are happy to do so, we hope to see you at the cleans happening across the city for this initiative.”