Madeira Drive is set to reopen to one-way traffic following a decision made by the council last night.
Traders in the road said their businesses were struggling as customers could no longer access the area, with the loss of parking spaces also lamented.
An attempt to reopen the seafront road one way was turned down in August.
However, at the environment, transport and sustainability committee last night, councillors decided to reopen the road to one-way traffic.
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