SQUEAMISH viewers were left reaching for their nearest receptacle after seeing a team of seasick celebrities spew their guts up.

The unpleasant scenes were part of new ITV show Don't Rock The Boat, which challenges two teams of six famous faces to row from Cornwall to the West Highlands of Scotland.

The teams will compete in a race to the finish over several legs, while also taking part in a series of on-shore challenges

The Argus: Jodie Kidd said she was 'terrified' ahead of the first leg of rowing the first leg on new ITV show Don't Rock The BoatJodie Kidd said she was 'terrified' ahead of the first leg of rowing the first leg on new ITV show Don't Rock The Boat

Among those taking part is Sussex supermodel Jodie Kidd, who runs the Half Moon pub in Kirdford, near Billingshurst.

Jodie said: "Some people say I'm an adrenaline junkie, I'm a life junkie.

"I've climbed Mount Kiliminjaro, but this is a whole other level."

The 41-year-old was part of the crew selected to row the first leg of the journey, a gruelling 90-mile stretch of coastline from St Ives to Pembroke, and it was far from plain sailing for the former competitive Maserati racing driver.

She set off in a boat with DJ Craig Charles, former deputy Labour leader Tom Watson and Olympic cycling champion Victoria Pendleton.

In the opening miles, Craig was hunched over a bucket as the rolling waves played havoc with his stomach.

Then, Olympian Victoria collapsed after feeling faint aboard the boat.

The Argus: It was far from plain sailing as the celebrities made their way from Cornwall to PembrokeIt was far from plain sailing as the celebrities made their way from Cornwall to Pembroke

Crews also had to contend with choppy waters, but a composed Jodie impressed viewers with her grit and determination.

One said: "Jodie Kidd is super human should have been a professional athlete."

Another added: "Jodie Kidd is a machine."

And Jodie made no secret of her compeitiveness on the show.

"I just like to go out and win from moment one," she said, suggesting her team followed closely behind their opponents before "pouncing at the end".

And her sportsman-like spirit paid off as her crew, the red team, finished the first leg of the marathon row with a 15 minute lead over their rivals.