A FARM was transformed into a winter wonderland for a fashion chain’s 2020 festive campaign.

It was still mild and sunny when the film crews descended on Catsfield Christmas Tree Farm in Battle.

But FatFace, which has shops across the country including in Sussex, decided it had the perfect festive feel.

It brought in an artificial snow making machine to produce biodegradable flakes made from paper to make it appear it was the middle of winter.

The Argus:

Models in jumpers and scarves were photographed alongside a vintage Land Rover that had been decorated with a dusting of snow.

Clive Collins, founder of Catsfield Christmas Tree Farm, was delighted to have been selected by the fashion retailer.

He said: “I am really proud that FatFace chose us for their photoshoot, particularly as there is a store in nearby Battle.

“Knowing that our farm will feature in their global winter campaign is very exciting.”

Chris Tidy, creative manager at FatFace, said the company had to make changes to this year’s shoot due to Covid-19.

He said: “As part of planning for our photoshoot, we create concepts which include ideal locations. For our winter shoot this included a Christmas tree farm.

“Catsfield Christmas Tree Farm offered everything in terms of location and style, the staff were welcoming and very helpful both in the run up to and during our photoshoot.

“The shoot was a little different this year as the models had to be socially distanced and we had to adapt other aspects because of Covid-19.”

The results can be seen in the FatFace winter catalogue which is out now and online in the Christmas section of its website.

The farm is no stranger to camera crews and photographers and in the past has worked with Godiva Chocolates, CBBC, Kerrang and Sussex Life magazines.

It has been operating for more than 30 years and is a member of the British Christmas Tree Growers Association.

In 2019 it was shortlisted for the Best Rural Retail Business prize at the Rural Business Awards in recognition of its excellent Christmas shop and customer service.

This year the farm will be open from Friday, November 20, until Christmas Eve from 9am to 6pm.

To keep it Covid safe customers will be required to wear masks in the yard and shop.

On busy days customer numbers will be limited.