BRIGHTON lingerie brand Pour Moi has seen a 200 per cent rise in sales during lockdown heading towards Valentine’s Day.

Founder and chief executive Michael Thomson said that there has been a notable shift in consumer behaviour as people look to spice up their lingerie drawer in the run up to Valentine's.

Michael said that in the first lockdown customers were looking for relaxed fitting nightwear but now the trend has gone towards lacy underwear. 

He said: “Our lingerie is flying out. We had really, really lovely sales ever since lockdown."

They have also seen a 70 per-cent increase in active wear sales since the initial lockdown last year. 

As sales skyrocket for this successful fashion house we take a look at some of their best selling items: 

Luxe linear lightly padded bra

The Argus:

Described as 'flirty, fierce and with a feminine touch' this gorgeous striped bra is ideal for the boudoir. 

With underwire, light padding and fully-adjustable straps this bra not only looks fabulous but is form-fitting and comfortable. 

The high apex shape and those all-important straps are ideal for bigger busts as it offers a high level of support. 

Matching luxe linear briefs are also available to complete the look. 

The bra is currently on sale for £19.80 reduced from £22. 

Flora lightly padded bra

The Argus:

Does anything say Valentine's Day lingerie like matching red lace? 

This stunning feminine set from Pour Moi is ideally designed for all body shapes. 

Gorgeous lace detailing on both the bra and matching lace briefs make this a jaw-dropping set for a special occasion whilst the apex style is ideal for everyday wear. 

The Flora bra is available for £20 and the briefs are £12.

Decadence love heart lace hold-up

The Argus:

A fabulous accessory for Valentine's, these 12 denier hold-ups boast lace and embroidery detailing. 

There's something truly iconic and flattering about hold-up's.

The heart shaped embroidery on this set adds a flirty touch of fun whilst remaining sexy. 

Also on sale they are currently priced at £8.10 down from £9.00. 

Romance moulded plunge push up bra

The Argus:

Delicate yet strong, the Romance bra embraces the female form whilst enhancing your silhouette. 

The push-up inner mould enhances your shape while the underwire lifts and supports. 

With soft touch straps and edges this bra feels delicious against your skin, leaving you to feel feminine, powerful and sexy. 

The empowering set mixes a swirling graphic design with lace which is off-set by the colour contrasts trims in dusky rose which add an on-trend edge to your lingerie collection. 

The bra is currently £21.60 down from £24 and matching briefs are available. 

Confession front fastening bralette

The Argus:

A sexy bralette is the ultimate staple to any good lingerie collection. 

Both flattering, eye-catching and most importantly - comfortable - the bralette looks great under your favourite old t-shirt or a bodycon dress. 

This bralette by Pour Moi fastens at the front to reveal a satin lace-up back which customers have commented is "still supportive for the larger bust". 

It is currently £30 and matching briefs are available. 

The wonderful Brighton-based brand also has a range of sleepwear and active wear available on their site.