THE WORLD of social media influencers is estimated to be worth £8bn, with influencers, bloggers and vloggers earning eye-watering sums of money.

A social media influencer is someone who creates an online identity that they use to market products or businesses for money.

Social media influencers use their platforms to find a niche and gain followers – much like an entrepreneur.

But you don’t need to have millions of followers to make a good wage, as the average UK wage for someone with more than 42,575 followers is £29,009.

Some of Britain’s biggest and best influencers are based in Brighton, with their interests ranging from fashion to video games.

Here are some big names you should know from across Sussex.

Saffron Barker

The 20-year-old boasts more than 2.5 million subscribers on YouTube and more than 403 million views.

She has a reported net worth of £1million from her YouTube content which focuses on a mix of fashion, homeware and pranks.

She shot to fame when she appeared on series 17 of Strictly Come Dancing in 2019 with her partner AJ Pritchard.

Joe Weller

Eastbourne-based Joe, 24 shares his comedy sketches and FIFA commentary with his combined 7.3 million YouTube and Instagram followers.

He first made his name playing video games on his YouTube channel, before competing in his first boozing match against KSI in 2018.

Nelly London

Nelly London is best known for sharing fashion and body positivity content on Instagram.

She has also started a regular series of baking videos.

Her Instagram stories of her baking everything from Lotus Biscoff brownies to banana bread have now been viewed hundreds of thousands of times.

Nelly, who lives in Hove, hopes that her stories will encourage her followers to “celebrate food” with her after she recovered from an eating disorder.

She recently launched her own range of candles with Kalon Candle Co, that are modelled on her own body.

Amelia Taylor

Sussex-born Amelia has more than 61,000 followers on Instagram.

Her content focuses on clothing hauls, fashion tips and style advice.

Amelia recently moved to London and has started sharing more homeware content as she settles into her new pad.

PewDiePie

The 29-year-old star, real name Felix Kjellberg, found fame with video game commentaries and was at one point the world’s highest earning YouTuber.

PewDiePie, who lives in Brighton with his wife Marzia, also posts vlogs, comedy shorts, music videos and other shows.

He was named one of Time Magazine’s top 100 most influential people in 2016 and in 2019 he topped the Sunday Times list of Britain’s top 100 influencers.

He reportedly enjoy the anonymity the city gives him - he also has a home in Japan.

Zoe Sugg and Alfie Deyes

Zoe Sugg, better known as Zoella, started her fashion and beauty blog ten years ago and was named as the wealthiest female social media star under 30-years-old in the UK.

She has released two books and holds the rights to the Girl Online franchise, she also has her own beauty line called Zoella Beauty and in 2015 Miss Sugg starred on The Great British Bake Off for Sport Relief.

Zoe has been dating fellow influencer Alfie Deyes since 2012.

Alfie has personal vlogging channel that has 3.6million subscribers and more than one billion views.

Deyes has lived in Brighton since he was four years old and went to Varndean School and then Varndean College.