A LUXURY motor vehicle manufacturer has revealed the appointment of a new design chief to its team.

Rolls-Royce Motor Cars, based at Goodwood Sussex, announced Anders Warming will join as the new director of design from July 1.

The 48-year-old Dane has already worked on car designs at the top of the industry with roles at BMW, Borgward and Volkswagen.

He was head of design at Mini and exterior chief designer for BMW for 20 years but said he feels both privileged and humbled to join the new team, which operates its headquarters at the famous old race circuit near Chichester.

Rolls-Royce chief executive Torsten Müller-Ötvös said: “It is with great pleasure that I welcome a person with the depth of experience and creativity of Anders Warming to the Rolls-Royce family.

Rolls-Royce factory, Goodwood.

Rolls-Royce factory, Goodwood.

“As our Director of Design, he will have a key role in defining our future aesthetic direction and realising our clients’ dreams and aspirations.

“Anders joins us as we move forward to full electrification of our brand, which will shape Rolls-Royce for decades to come.

“He will face the challenge of upholding the fundamental design principles of Sir Henry Royce himself, which have guided us for over 100 years.

“To become the Director of Design for Rolls-Royce Motor Cars is the most prestigious and challenging brief in the luxury industry.

“It offers unique opportunities for innovative creativity, imagination and exploration of new genres.

“I have no doubt that Anders, with his extraordinary wealth of experience and talent, will excel in his new role and we are all looking forward to working with him at Rolls-Royce.”

Adrian van Hooydonk, Senior Vice President, BMW Group Design, said: “Anders Warming has a proven track record as an extremely creative and passionate designer with a keen eye for detail and craftsmanship and since he has spent most of his career in our design team, I am sure he will integrate very quickly.”

Anders Warming has been appointed as the new director of design at Rolls Royce, based at Goodwood, Sussex

Anders Warming has been appointed as the new director of design at Rolls Royce, based at Goodwood, Sussex

Mr Warming said: “It is a tremendous privilege and a humbling experience to be asked to take up this role.

“I am personally thrilled to be joining Rolls-Royce and am fully committed to the challenges presented by this great and historic brand as it moves into the future.”

Warming is originally from Copenhagen, Denmark. He graduated in Major Transport Design at the ArtCenter College of Design, Vevey, Switzerland and Pasadena, USA.