A NEW interactive visitor attraction is opening in the heart of the city tomorrow.

Paradox Place, Brighton's new house of illusions and wonder will open its door for the first time on Friday.

Located in Gloucester Road, The new experience has four floors of optical illusions, immersive and interactive artworks and magic tricks to explore.

Made by Pod Experiences, the team behind Pier Pressure, the award-winning escape room venue, the attraction takes one hour to complete.

Pier Pressure’s creative director Philly Harris said: “This is a first for the South of England and we’re incredibly excited to be bringing such a wonderful, high-quality visitor attraction to Brighton.

The Argus: The new venue in the heart of the city will leave you scratching your head The new venue in the heart of the city will leave you scratching your head

"We’ve always had the city front of mind for everything we do, and there’s lots of fun, mind-boggling exhibits that celebrate brilliant Brighton.

"Paradox Place is full of interactive and engaging treats and we can’t wait to open the doors to a very curious public.”

The Argus: Paradox Place opens tomorrow Paradox Place opens tomorrow

Tickets cost £8.50 for each adult, £6.50 for a child, and £7.50 for concessions and pre-booking is recommended.

More information can be found at www.paradoxplace.co.uk.