Joe & the Juice to open new store in North Street, Brighton

Joe & the Juice will open a large store in North Street at the new entrance to Hanningtons Lane on Tuesday.

The health food and juice brand has signed a ten-year lease on the 1,908 sq ft ground floor store, next to Oliver Bonas, Hotel Chocolat, Watches of Switzerland and Habitat.

Joe & the Juice, which has stores in more than 16 countries, was launched by Kaspar Basse in Copenhagen in 2002.

Joe & the Juice has coffee shops around the world

Mr Basse said: “Brighton is such a vibrant city with a customer base already ahead of the curve in terms of a healthy lifestyle and interest in juicing, vegan and vegetarian foods.

"North Street is one of the busiest shopping areas of the city and will provide us with the footfall we need to launch this important flagship store.

“Hanningtons has established itself as the new cultural and retail quarter of Brighton and has already attracted some really exciting brands, which we are excited to sit alongside.

"With our increased plant-based menu offering and newly updated app, that allows seamless pre-ordering, we are ready to provide the locals with a convenient, healthy and personal experience.”

Joe & the Juice, which has more than 50 stores in Greater London, offers a range of healthy snacks, sandwiches and salad bowls, as well as juices, vegan shakes and teas and coffees.

Sarah Lulham, asset manager at Redevco, which runs the Haningtons Estate, said: “Joe & the Juice is a really interesting international brand, which sits well with our other retailers on North Street, East Street and within Hanningtons Lane – an area full of artisans, independents, makers and unique gift shops and eateries.

"We are delighted that they have chosen Hanningtons and Brighton for their first store outside London.”