ALCOHOLIC and non-alcoholic ice lollies are being given away this weekend to promote a new tv show.

Netflix's second season of Too Hot To Handle went live with four episodes yesterday, and the next six episodes will launch on June 30.

The show puts ten singles in a villa and bans them from having sex.

Contestants must be celibate and if they fail, deductions are taken from their prize money, which starts at $100,000.

Netflix UK is touring across the country in a custom-built Too Hot To Handle ice cream van to promote the show.

They will be giving away a selection of ice lollies in topical flavours and names referencing the show - Blueballs Lagoon, No Sex on the Beach, Lana's Frozen Banana, Forbidden Fruit and Keep it in your Jeans and Tonic.

The ice cream van's tour started yesterday in London with ice lollies handed out by contestants Emily Miller and Cam Holmes.

Today the tour is at London's BoxPark in Shoreditch, where season one contestant Chloe Veitch will be serving the ice lollies.

The Argus: Netflix show Too Hot To Handle handing out free ice lolliesNetflix show Too Hot To Handle handing out free ice lollies

Tomorrow the van will travel to London's Victoria Park. On Saturday, June 26, the van will be in Jubilee Square in Jubilee Street, Brighton.

The tour will finish in Manchester on Sunday.

It is not the first time this year Netflix has come to Brighton.

In May, a shipping container was placed on Brighton beach on the pebbles near the West Pier and the i360.

The container was part of a promotion for the film Army Of The Dead.

Netflix's streaming service has 208 million paid memberships in more than 190 countries.

The service streams TV series, documentaries and feature films across multiple genres and languages.