NEW CCTV cameras are being installed on Hove Lawns and the central beach near Shelter Hall in a bid to deter people from littering.

The cameras will be set up in the two littering hotspots and allow the city councils' environmental enforcement team to hand out fines to those who don’t bin their rubbish.

CCTV cameras deployed at Brighton's fly-tipping hotspots last October have already been successful, catching almost 200 people dumping rubbish where they shouldn’t.

The new cameras allow Brighton and Hove City Council officers to be quickly directed to those seen dumping their litter as the cameras will be monitored from a control room.

They are being placed on street lighting columns to monitor the lawns and the central beach and will not face or monitor anything else including housing, hotels, shops, bars or cafes.

Council leader Phélim Mac Cafferty, whose Brunswick and Adelaide ward covers the lawns, said: “We’re having to install these cameras due to the amount of rubbish people are leaving on Hove Lawns and the central seafront area.

"Our Streets team collected 100 tonnes of rubbish from the seafront in just 17 days recently, and much of it was from these two areas.

“The cameras will help act as deterrents so people bin their rubbish responsibly or take it home. If they don’t then these cameras give us a far greater chance of catching people and fining them, which can be as high as £2,500.

“Everyone knows not to leave litter behind and that it’s a criminal offence, so we must use whatever means necessary to stop these thoughtless people who don’t care what state they leave our beautiful beach and lawns in.”

Signage will be placed on each CCTV column, stating the purpose, the risk of a fine and the clear messaging of "bin your litter or take it home".

The environmental enforcement hotline number and the data protection team’s contact details will also feature on the signage.