A SHOP front has been transformed as part of a promotion for a new horror film franchise.

To promote the launch of a Fear Street Part 1:1994, which will be the first instalment in the Fear Street horror film trilogy, streaming service Netflix has opened a horror-themed pop-up store in Brighton.

The film has been based upon the Fear Street books that Robert Lawrence Stine wrote. The film trilogy is about a group of friends who accidentally encounter an ancient evil responsible for a series of brutal murders.

The shop in East Street will be open to the public from noon to 8pm, and 11am to 7pm on weekends. The shop is retro-themed and will represent the decade the film is set in.

It is one of three in the country with the other two in London and Newcastle. On July 9 and July 16, the shop will be opened to promote the second and third instalments of the trilogy, Fear Street Part 2: 1978 and Fear Street Part 3: 1666.

People who visit the shop will be able to have their picture taken in a retro photo booth and could be given some limited-edition merchandise.

There will be 20 Fear Street tie-dye T-shirts which have been made in collaboration with Aries, a luxury streetwear brand.

The Argus: Netflix's Fear Street Part 1:1994 promo in BrightonNetflix's Fear Street Part 1:1994 promo in Brighton

Brighton artist Pippa Toole has designed the shop's art. She has designed visuals that the films have inspired. The designs are also available in print form and are going to be given away to visitors.

She said: "Robert Lawrence Stine gave me my first taste of horror when I was younger, and I am a huge fan of old movie posters, so working on this project has been an absolute dream come true.

"I grew up in the 1990s, and remember the aesthetic very well, so it was super exciting to revisit that era with the Fear Street artwork. It's been a real treat to be involved in a project that pays homage to such an iconic time period.

"I remember going to video stores when I was younger, and I cannot wait to see the pop-up recreate that experience."