Holly Willoughby has made a name for herself as the Queen of effortless and affordable fashion. 

What makes the This Morning presenter's style so popular is that fans can actually picture themselves wearing (and affording!) the clothes she wears.

Willoughby chooses timeless and cheerful pieces over unachievable trend-led fashion buys.

Holly regularly wears high-street pieces and shares them on Instagram so her followers can recreate their favourite looks. 

Holly shared this gorgeous dress before going on air this morning.

She teased that the programme would have author and powerhouse Christine Quinn to talk about all things Selling Sunset.

And fans just couldn't get enough of Holly's eyecatching red dress. 

One fan wrote: "the lady in red...so beautiful."

While another user said:"Ooh you hair looks longer!Love a bit of red on you. Have an amazing Wednesday" followed by a loveheart.

Holly's third look this week is a delicate red dress from Phase Eight.

Adding this statement piece to your wardrobe will cost £140.

Holly also wowed fans with her second look this week yesterday

Yesterday she wore a trimmed white blouse and blue skirt which she got for a total of £119.