This Morning's queen of effortless and comfortable fashion served us some incredible looks this week. 

The M&S brand ambassador's style is so popular with fans because they can actually picture themselves wearing (and affording!) the clothes she wears.

Willoughby chooses timeless and cheerful pieces over unachievable trend-led fashion buys.

And she has been sharing her style on Instagram all week so that her followers can recreate her looks.

The Argus: Holly's looks this week on This Morning. Credit: Holly Willoughby.Holly's looks this week on This Morning. Credit: Holly Willoughby.

Where can i buy Holly Willoughby's outfit?


Holly started off the week in this gorgeous green ribbed knit dress.

It comes from one of Holly's favourites- Maje Paris- and cost £249.00.

To get her look on a budget, why not try this Catherine Jersey pleated dress from Boden at just £39.20.

We are also obsessed with this scallop neck dress in Teal from Monsoon- coming in at £70.00.


On Tuesday, Holly wowed This Morning viewers with an outfit she put together for just £189.00.

She rocked a trimmed white shirt with stunning detailing. 

We're loved Holly's shirt and can't wait to get it in our wardrobes - it's from Reserved and you can pick it up for just £29.99.

She paired the blouse with this staple navy skirt from Hobbs London.

You can't go wrong with this in you wardrobe and it can be yours for £89.


Holly's third look this week was a delicate red dress from Phase Eight.

Fans were obsessed with the colour and we couldn't believe the price.

Adding this statement piece to your wardrobe will cost £140.


The TV presenter opted for a sophisticated leopard print dress for her look on Thursday. 

Fans went wild for this leopard print look from Rixo at £289.00. 

You'll see this print everywhere this Autumn and it is very easy to recreate on a budget. 

We suggest picking up this stunning long sleeve leopard bodice dress available at Albaray for £89.99.

Or even this brilliant bargain from New Look for £25.99.

This Morning airs every weekday morning at 10am on ITV.