IT MAY be more than two months until Christmas, but a new shop is busy preparing for the festivities.

It’s Christmas, a shop dedicated entirely to the season, will be opening in Western Road, Brighton, shortly.

It is taking over the site of the former Argos store, which closed in March last year under coronavirus restrictions and never reopened.

The Argus: It's Christmas will open in Western Road, BrightonIt's Christmas will open in Western Road, Brighton

Lavishly decorated Christmas tree nutcrackers and an inflatable Santa and reindeer are among the decorations already filling the display windows.

Building work on the Christmas shop is in progress, however it is not yet known when the store is will welcome customers through its doors.

People will be able to buy a wide range of stocking fillers, Christmas cards, wrapping paper and gift boxes from the seasonal store.

The Argus: It's Christmas in Brighton is dedicated entirely to the festive seasonIt's Christmas in Brighton is dedicated entirely to the festive season

While some many enjoy the prospect of festive cheer, one shopper said he was “not impressed” to see Christmas displays before Halloween.

He said: “Christmas seems to be getting earlier and earlier every year.

"I’m expecting to hear Mariah Carey’s All I Want For Christmas Is You and Slade on the radio very soon.

“But I suppose if it makes some people happy, then that can only be a good thing.”

While it may only be October, preparations for the festive season are well under way elsewhere in the city.

Last week it was announced that the Brighton Christmas Festival will run various events across the city from November 26 until December 31.

Revellers will be able to visit two purpose-built entertainment venues to watch live performances of festive shows and have the opportunity to visit Santa’s Grotto.

A giant, 50m observation wheel providing stunning, wintry views of the city will also be going up.

The Christmas market in Valley Gardens will have more than 150 stalls offering a mixture of retail stalls, food and drink, entertainment and attractions.

The festival will be run by Brighton company E3 Events, based in Palmeira Square, Hove, which ran the Brighton Half Marathon.

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