A PLANT-BASED dog food company has partnered with leading restaurants and cafes to serve up their drool-inducing dog food to pups dining with their owners.

Customers' four-legged friends will be offered a complimentary 'Dogs Dinner Done Right' vegan meal of their choice by The Pack at two vegan restaurants in Brighton and Hove this month to mark 'Veganuary'.

Three nutritious flavours are on offer; 'No Fishy Dishy', 'No Moo Ragu' and 'No Cluck Casserole', made with blends of pulses, proteins, seeds, fruits, vegetables and superfoods.

Set up by Judy Nadel and Damien Clarkson, The Pack is the first company in the world to produce multiple plant-based meat analogue wet dog food flavours, with alternative options to fish, chicken and beef.

Judy said: "Any pet parent can tell you how frustrating it can be finding dog-friendly restaurants.

"So The Pack is delighted to be working with pioneering cafes and restaurants up and down the country who are enabling dogs and their parents to enjoy eating their food together - and knowing they're reducing their carbon footprint and pawprint with every bite."

With the pet food industry currently producing 64 million tons of carbon dioxide each year, the pet food startup believes that the same disruption in the human world is needed to cut the environmental impact of pet food manufacturing.

Dog owners can pick up a free can of the plant-based wet food from Purezza in Western Road, Hove, with The Vurger Co in Brighton Place, Brighton offering takeaway meals for dogs.

As well as this, some restaurants will also serve sample-size portions of the meals as part of a special doggie menu for customers who bring their dogs with them to the restaurants.

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