HOLLY Willoughby has been replaced as the highest-paid woman on British television.

The Brighton-born TV presenter reportedly takes home £730,000 a year for her role on This Morning, according to The Mirror.

However, Susanna Reid has become the highest-paid woman on British TV, having signed a new £1.1m deal to stay on ITV's Good Morning Britain.

The 51-year-old’s previous contract reportedly ended in November.

"There is already uncertainty over who will co-anchor long term after Piers Morgan left last year, so she was definitely in a strong position," a source told The Sun.

"Bosses rate her highly and wanted to keep her, but she didn’t agree straight away. She’s certainly played a strong negotiating game and it has worked out for her."

The Argus: Susanna ReidSusanna Reid

Susanna first presented GMB in 2014 having left BBC Breakfast. She was paired up with then co-host Piers Morgan the following year.

Piers, from Newick, left GMB in March last year after storming off set following a clash with co-star Alex Beresford after comments made about the Duchess of Sussex during her interview with Oprah Winfrey.

His comments sparked more than 50,000 complaints - the most in watchdog Ofcom’s history.

Ofcom ruled his comments were “potentially harmful and highly offensive” but were thoroughly challenged by his co-host Susanna Reid and ITV News’s royal editor Chris Ship during the programme.

The Argus: Holly WilloughbyHolly Willoughby

Susanna was subsequently left without a permanent co-host and has since been paired with an array of presenters including Ben Shephard, Kate Garraway and Ranvir Singh, as well as guest hosts such as Adil Ray and Richard Madeley.

According to The Mirror, the other highest-earning women in TV include Amanda Holden, who reportedly earns £700,000 a year, and her Britain's Got Talent co-star Alesha Dixon, who earn £450,000.