THE CHEAPEST supermarket in the region has been revealed.
Aldi has been named the lowest-priced supermarket in Sussex as part of an independent price comparison survey.
Conducted by trade magazine The Grocer, the survey revealed that Aldi offers the lowest price for 26 products – meaning residents of Sussex can shop at any of the supermarket’s 13 stores in the region to guarantee the lowest prices.
The analysis also showed that the so-called big four supermarkets - Asda, Tesco, Sainsbury's and Morrisons - are £9.88 (19 per cent) more expensive than Aldi on a basket of 33 everyday grocery items.
Its most expensive rival Waitrose is £26.91 (52 per cent) pricier.
The survey also found that shoppers in Sussex are £12.90 (25 per cent) worse off shopping at Tesco than at Aldi on the basket of items.
Julie Ashfield, managing director of buying at Aldi, said: “The cost of their weekly shop is more important than ever for many people right now, and it’s great that an independent price comparison has once again recognised that Aldi won’t be beaten on price.
“We are the lowest priced supermarket in Britain and our customers always pay less for their shop with Aldi, which is also why we were named Cheapest Supermarket of the Year by consumer champion Which?.”
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