A DOG grooming social media star has won the backing of a top haircare manufacturer.

Caroline Donoghue, owner of Eastbourne-based pet care company Lovemud, has been selected as Wahl UK’s animal brand ambassador.

She has amassed more than 121,000 followers on TikTok, who love watching her entertaining and information tutorials.

Wahl’s animal care products will now feature in Caroline’s videos, as she works to promote their pet grooming range.

The Argus: Wahl products will now feature in Caroline's TikTok videosWahl products will now feature in Caroline's TikTok videos

“I am so glad I can finally share the news and get started on some exciting projects we have in the pipeline,” she said.

“When they approached me to be an animal brand ambassador, it was a no brainer for me; I am a huge fan of Wahl’s animal grooming range.

“I hope to continue to educate groomers and owners on how to maintain their dog’s healthy skin and coat at home.”

Caroline’s TikTok videos have been watched around the world, including in the United States, the Philippines, and Australia, with over 1.3 million views.

Christopher Barleycorn, marketing manager for Wahl UK said: “We are so excited to be working with Caroline as our animal brand ambassador and cannot wait to see what the future holds for us both.”