A BRIGHTON hotel is one of the first to undergo a huge renovation.

Travelodge have announced that Brighton Travelodge in Preston Road is one of the group’s first hotels to be upgraded to the brand’s new budget-luxe design, with completion this week.  

In April this year, Travelodge said that it was evolving its core brand product to a new budget-luxe premium look and feel design. 

Brighton Travelodge, a 94-room hotel with a Bar Café, is one of the first out of the group’s selected 60 hotels to receive its make-over.       

Travelodge budget-luxe has been created following the success of the group’s “budget chic” hotel format, TravelodgePLUS with feedback from the company’s largest consumer study - which surveyed around 5,000 UK business and leisure travellers.

Key findings revealed that modern travellers look for style, choice and homely touches to make it easier to work, rest and relax both inside and outside of the room. 

In response to this consumer insight, the Travelodge interiors team have remodelled their core product with a new budget-luxe design.

This is underpinned by the introduction of a new signature rich navy blue brand colour and includes an elegant style reception which is the hub of the hotel. 

A number of sustainable initiatives have also been implemented, including new carpet made from recycled fishing nets and the backing is also made of old plastic bottles. 

The other features include low energy lighting, motion sensing controls and aerated showers and taps

Lucia Eden, Hotel Manager, Brighton Travelodge, said: “My team and I are delighted that our hotel is one of the first Travelodge’s to be upgraded to the new budget-luxe premium look and feel design. 

“This is our most radical brand transformation to date and the budget-luxe design certainly has the wow factor for our customers.”    

“The Travelodge budget-luxe design has been created in response to ever increasing expectations from customers. 

“Britain is now a nation of budget travellers, with more of us choosing to stay in budget hotels than any other hotel type and thoughtful, stylish design and homely touches really matter in today’s world when staying away for business or leisure.”

The new reception area features a decorative panel design, soft low LED lighting, stylish leather bench seating and wooden style flooring. 

It is decorated in a new colour palette including the new Travelodge navy blue shade complemented against a palette of neutral shades.

The new room has been decorated to create a “multi-dimensional space” by utilising the colour for the Resting and Relaxing section of the room and a colour palette for the functional and energising side of the room for working and getting ready.

The king-size Travelodge Dreamer bed is dressed with crisp white bed linen which includes a cosy 10.5 tog duvet and comfy pillows. 

The bed sits within a light box bed frame that emanates a soft, warm glow to aid relaxation and features bedside reading lights and USB charging points.  

Located above the beds are pieces of artwork commissioned by Travelodge which have been inspired by classic lullabies.

The en-suite bathroom also features a new white complementary design and décor with hand, hair and body wash.