A PRE-LOVED baby clothing company has won big at the Marie Claire Sustainability Awards.
SuperLooper, the Hove based pre-loved baby clothing rental library, has been awarded Winner and Highly Commended Runner Up at the prestigious awards.
Jenny Barrett founded the company after she found that there are 183 million items of redundant outgrown baby clothes stored away in UK cupboards alone.
With the help of fashion, marketing and tech experts and lots of Brighton families the company tried and tested various ways of building a lending library service for pre-loved clothes.
SuperLooper launched in 2020 and has thousands of barely worn baby and toddler garments ready to be rented for as long as they are needed by eco-conscious families around the country.
The Marie Claire UK team, joined by a panel of over 50 of the most high-profile sustainability experts, thought leaders, and activists chose SuperLooper to for two of the awards.
It won Best Sustainable Small Business (kids) and was highly commended in Best Rental Brand for Kids category.
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