BRIGHTON Beach is the most popular beach in the country, according to a recent study.

Shoe and sandal brand Dune London analysed over 1,400 beaches by the number of times they were hashtagged on Instagram, with Brighton beach taking the crown with close to a million mentions.

Whitley Bay in North Tyneside placed a distant second with 276,605 hashtag mentions on the social media platform, with Palm Bay in Kent placing third.

Top ten most Instagrammable beaches

  1. Brighton Beach - 950,086
  2. Whitley Bay - 276,605
  3. Palm Bay - 225,864
  4. Bournemouth Beach - 187,631
  5. Scarborough Beach - 165,448
  6. Lulworth Cove - 121,454
  7. Watergate Bay - 102,099
  8. Crosby Beach - 73,781
  9. Kynance Cove - 57,429
  10. Formby Beach - 52,522

Worthing Beach and Portobello Beach in Brighton also featured within the top 20 most Instagrammed beaches.

Thousands are expected to flock to Brighton Beach as temperatures soar once again with the return of the heatwave

The mercury is set to rise to 31C from tomorrow and set to remain high throughout the rest of the week, with the Met Office issuing an amber weather warning for extreme heat from Thursday until Sunday.