A scheme is being launched in an attempt to cut the number of deaths on the roads.

Project Edward, standing for “Every Day Without a Road Death”, is part of a national effort which aims to promote safer vehicles, roads and driving.

An event, to be held at the Jubilee Library in Brighton, is set to showcase what can be done through several key speakers as well as promoting Brighton and Hove City Council’s Liveable Neighbourhood plan.

Darren Lindsay, who works for Project Edward, said: “Project Edward aims to play its part in reducing this unacceptable figure by highlighting good practice in road safety. We believe our messages are relevant for everyone who uses the road – and our aim of eliminating road death is something everyone can and should support.

The Argus: Project EDWARD will focus on how Brighton's roads can be made saferProject EDWARD will focus on how Brighton's roads can be made safer (Image: NQ Staff)

“We are proud of our innovative approach which we believe has really helped raise the profile of road safety. It is exciting to see an ambitious and wide-ranging programme of activity taking shape in Brighton and Hove and across the UK as we work together to make our roads safer for everyone.”

The event will be held on Monday, October 17 and will include speeches from Sussex police and crime commissioner Katy Bourne and Dawn Whittaker, chief fire officer at East Sussex Fire and Rescue Service.

A walking tour will also be offered of Valley Gardens, providing information on the Hanover and Tarner Liveable Neighbourhood scheme.

The scheme, designed to limit car use, has proved controversial with residents who say that the plans will lead to more driving, making travel extremely difficult for them.

The Argus: Event-goers will also be given a walking tour of Valley Gardens in BrightonEvent-goers will also be given a walking tour of Valley Gardens in Brighton (Image: NQ Staff)

Brighton and Hove City Councillor Elaine Hills, who represents Hanover and is a member of the environment, transport and sustainability committee said: “I’m very pleased we’ll be hosting an event like this in the city.

“Through innovative measures and campaigns and by helping to change attitudes about the way we travel, we can work towards dramatically cutting the number of deaths and serious injuries on our roads.”

The Project Edward event will be held at the Jubilee Library in Brighton on Monday, October 17.