A perfume shop has unveiled its “scent-sational” makeover, as well as a host of services for customers.

The Perfume Shop in Churchill Square, Brighton, revealed the transformation on Friday following an intense 11-day refresh.

The store now has all-new fixtures and fittings and has retained its personalised ribbon machine, which offers customers the chance to add “something extra” to their gift-wrapped purchases.

The Argus: A fragrance chandelier takes centre stageA fragrance chandelier takes centre stage (Image: Newsquest)

A new perfume-inspired chandelier takes centre stage and neon signs above the cases of fragrance are framed by faux grass and flowers.

The Argus: The store has all new fixturesThe store has all new fixtures (Image: Newsquest)

The updated store also provides expert fragrance consultations and a bottle recycling service where customers can drop off used perfume bottles to receive ten per cent off their next purchase. 

The team of eight who run the store are led by manager Jessica Giga who has worked for The Perfume Shop for over seven years.

The Argus: Manager Jessica Giga (left)Manager Jessica Giga (left) (Image: Newsquest)

“We are extremely excited to welcome our customers back and we hope they will be as impressed with the new store as we are,” she said.

“We think our customers will love the refurbished store and upgraded facilities, whilst continuing to love our popular personalised ribbon service.

“We are so happy with how the store has turned out and we’re raring to go.”

The Argus: Staff love the new lookStaff love the new look (Image: Newsquest)

Ms Giga said customers had already given their approval to the new look, with the chandelier proving to be a firm favourite.

The Perfume Shop, which recently celebrated its 30th anniversary, is home to more than 130 fragrances.

It marked the reopening of the Brighton store by giving the first 30 customers to spend over £40 a free full-sized bottle of fragrance.