Costa Coffee has flown a plane over Brighton beach to launch its new promotion. 

The plane was spotted over Brighton Palace Pier with a message saying "Feel the love with a coffee on us."

It marked the beginning of Costa's new campaign giving customers free coffees across the country. 

Participating stores in Brighton & Hove include:

  • Brighton, Bond Street
  • Brighton, Churchill Square
  • Brighton, Dyke Road
  • Brighton, London Road
  • Brighton, Western Road,
  • Brighton, Pavilion Retail Park
  • Hove, Tesco
  • Hove, Portland Road

Heading the campaign is the coffee company's newly appointed 'director of love' Ronan Keating. 

The Argus:

Ronan said: “I’m really excited to be joining Costa Coffee for a campaign with love at its heart.

"It's fun to play the role of 'Director of Love' and I’m excited to give the nation lots of love this festive season, and maybe even help them re-connect over a Costa coffee.”

Coffee drinkers can get their free beverage by downloading the Costa Coffee app and signing-up to the Costa Club loyalty scheme between now and November 24.