An eco-friendly clothing brand is holding monthly shopping sessions for neurodivergent people.

Lucy and Yak, an independent fashion brand in Brighton, has launched its neurodivergent-friendly days alongside a new limited edition clothing collection inspired by, and catered to, experiences of neurodiversity. 

The Argus:

On the 17th of every month, its store in Kensington Gardens will be adjusted to create a welcoming shopping atmosphere for neurodivergent customers, from sensory friendly lightning to more considered music choices.

The Argus:

The clothing collection features dungarees, a top, a jacket, hoodie and trousers and has been created by neurodivergent artist Sarah Caulfield, who is Lucy and Yak's in-house artist and "upcycler".

She invited neurodivergent people to help create the collection with feedback on the sensory and stimulatory aspects of the fabrics, shapes, colours and fits of existing items and during the design process. 

The Argus:

The five designs in the new collection each express an aspect of neurodivergent experiences such as burn out, zoning out and oversharing. It offers a range of colours which cater for everyone.

The collection launches at 10am on Tuesday and the prices are:

  • Original dungarees in corduroy - £72
  • Olly YAKet - £72
  • Casey hoodie - £62
  • Alexa Trouser - £49
  • Denver Tee - £32

“Our previous campaign platformed the importance of sensory needs in clothing and resulted in feedback from our community that they welcomed the wider awareness around neurodiversity and felt ‘seen’,” said Lucy Greenwood, co-founder of Lucy and Yak.

“Our brand has always been about working with our community, many of whom are neurodivergent. Their experiences and recommendations were intrinsic to the creation of this collection alongside Sarah’s creativity.”

The Argus:

Sarah Caulfield said: “We wanted the wearer to be able to have a relatable part of their experience expressed through the garment - and while we know we can’t speak to or for everyone and every experience, we picked out some common feelings within neurodiversity and took the designs from there. We hope customers will be able to resonate with the collection, aiming for them to feel seen and uplifted within it.”

Neurodivergent describes people with variation in their mental functions and includes conditions such as autism and ADHD.