Outlander star Sam Heughan has faced a backlash from fans after an Instagram post of him riding a motorbike while holding a bottle of whisky.

Heughan, who also runs the drinks firm Sassenach Spirits, had posed on a custom-made cycle from Triumph.

He was appearing at the Scottish Motorcycle Show, which was held at Edinburgh’s Royal Highland Centre over the weekend.

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Alongside an image of him at the show holding a bottle of his whisky and sitting on the bike, Heughan wrote: “‘Sassenach Scrambler’. So fun unveiling my new custom bike at #scottishbikeshow.

“Huge thank you to the amazing team for building the bike of my dreams!

@westcoasttriumphglasgow @westcoastharley @hurleycustomseats and Gavin for the incredible @sassenachspirits paint job.”

However, fans raised concerns about the connection between drinking and being in control of a vehicle.

“Is a motorcycle really the best place to be holding up a bottle of whisky? What are you thinking?” one user wrote, adding that dui (driving under the influence) “kills”.

“It is an amazing bike. And I know it is all about image. But alcohol and driving is a really big NO for me,” another wrote.


And a third said: “In The Netherlands we don’t promote ‘drink and drive’. We find that a dangerous combination …

“What would you think of a picture of a little baby and a cigarette in the same picture? Even if the person says ‘don’t smoke near the baby’. That’s my point, you just don’t promote that!”

The Argus:

Later, Heughan responded to the criticism by adding to his post: “Don’t drink and ride. Enjoy a dram after your ride!”

But others defended the Outlander star. One wrote: “Of course neither Sam nor Triumph are promoting drinking and driving! People need to chill.

“They simply designed a stunning, tricked-out bike in the same colors as his Sassenach Spirits label. It’s called branding. Gorgeous Bike Sam! It’s a beauty. Happy trails!”